How to Sync Bing Places with Google Business Listings

Google has some of the most powerful applications to help small and medium-sized businesses get leverage for their trade online. For example, Bing Places for Business, developed by Microsoft, is an online listing tool to help people navigate to your storefront or choose a chain from your store locations. 

Bing Listing appears on search engines either through Bing Maps or in the Search Results. It works similar to a Google Business Profile, where information is displayed and appears on the organic search results page. 

On the other hand, Google Business Listing is an agile tool that increases your business’ visibility throughout Google and its services. It allows you to provide detailed information about your business, including its location, products and services, and your company profile. 

Syncing your Bing Places profile with your Google Business Listing is an excellent way to save time and gain better visibility across both platforms. In addition, it allows you to optimise your business listing without shifting from one service provider to another.  

Is Your Business Getting the Right Momentum?

For startups and new businesses clamouring to get their brands online, it is always hard to find the proper foothold for a good marketing strategy. In most cases, it starts with having a running website, but it often does not suffice to make your business visible. 

One way to pique interest amongst your followers and potential customers is to have a Google Business Listing where people can see where your physical stores are located and crawl their searches through your website. 

If your business is not getting the proper leverage despite having a website, you need to follow it up by making your trade visible through every search engine possible. Again, utilising cross-platform listings can exponentially leverage your business. 

For instance, ranking on Bing aside from Google helps you get closer to the first pages of the SERP because the Bing engine still uses old ranking factors and website signals. In addition, Microsoft Bing categorises and prioritises meta descriptions and title tag keywords, whereas Google removed them from their ranking algorithm.   

Getting Leverage from the Google and Microsoft Platform

Microsoft Bing has a powerful way of aggregating customer reviews from different sources, including Zomato or Facebook. As a result, it removes the need for site visitors to do further research and look for trusted online reviews.

Bing is also the second-largest search engine, and Bing Map’s accurate web mapping is everywhere. These features allow your business to garner the needed online visibility to rank higher in the SERP. 

Google Business Listing also provides the starting point to optimising your website and getting a good standing in the GMB listing. Google My Business helps you manage your storefront by allowing you to personalise your profile with posts, photos, and various offerings. The marketing software lets you take charge of your business to make it unique and relatable. 

Syncing Bing Places with Google Business Listing

Linking your Microsoft Bing profile with Google Business Listing is a good technique for building a business profile from scratch but without going through the elaborate process of pulling elements from various sources. 

Although the syncing process takes some time to complete, it is more time-saving than other means of updating your business profile. In addition, these steps will help you cruise through the whole syncing process and eliminate possible problems in the long run. 

• For current users without a Microsoft Bing account, start by going to bingplaces.com and signing in for a new account. 
• Once you have signed in, it will prompt you to either import an existing account from Google My Business or add a new business profile manually.
• For those with an existing GMB account, tick off the pop-up message so you can sync all your data before logging in to Google My Business.
• Sign in to your Google account. 
• Allow access to bingplaces.com.
• Select the specific Google account business you want to connect to your new business profile. 
• You need to create a new user account. However, this step can be skipped by clicking the Google Account button. It will create a new user and register the business using the same email address.
• Verify the profile information and click “Save.”
• Fort users without a current physical address listed in their Google My Business profile, you need to fill in the information by clicking the “Missing Address” button. If you have the data previously saved, click on “Review Address” if it needs updating. 
• Google Business Listing allows you to add a personal address, but it can be hidden during the Business Listing setup. First, you need to press the “Edit” button and add the address.
•  Add a personal address and click “Next.”
• Add a description of your business using the “Segment of Business” field and select the relevant business type and “Primary Category.”
• Choose to hide the address from the search results once the next tab appears and click “Next” to go to the next page.
• You can now personalise your new GMB and Bing Places profile by customising the business logo and hours. 

Please note that it takes a couple of weeks for your profile to appear using the Bing search. However, once your business is added, it will receive an email notification with our business link on the Bing Maps page.