Reverse SEO
Reverse SEO and Brand Reputation Management
Of course, there are situations where one may have Search Engine Optimisation work against them. If you've had the credibility of your website compromised and therefore unable to reach its full potential due to negative reviews, posts or bad backlinks, Clixpert is the company for you. With reverse SEO, we can give your company the fresh start it needs to excel in the online world once again.
CASE STUDY: How Clixpert Took on The Challenge of Performing Reverse SEO (Derank) to Save Our Client's Online Brand Reputation
Here's a case study on how we helped one of our client's achieve their digital marketing goals with Google Search Ads.
About The Project:
Industry: Finance Industry
Service Provided: Brand Reputation Management
The Challenge
Our client’s “online reputation was tarnished due to negative content & articles” that appeared on popular news & forum websites that negatively portrayed the brand, its director and their service on Google search engines and other directories. As a result, the company lost leads, sales and revenue, and most critically, brand search volume declined on the internet, affecting their “brand reputation online”. This was a huge concern for a well-established business in the finance industry, where your reputation precedes you, and having a not-so-flattering brand image online can mean losing clients, reputation, sales, revenue and industry connections.
Our Solution
The client approached Clixpert who are highly experienced in Search Engine Optimisation, specialising in “Reverse SEO or Derank on Google Search” to help them with their online brand reputation issue.
Our SEO Consultants discussed and then created an Reverse SEO Strategy with an action plan, tasks to be done, goals to achieve, based on milestone dates. To get the ball rolling, as always, we started off with firstly understanding the nature of their business, industry, their audience, and competitors. We then spent time in discussing why the other party had published negative content about our client.
Then, we moved on to discussing the main issue: the bad press articles and comments on forum sites that tarnished their online reputation. This article appeared on a renowned newspaper website, which was ranking strongly on search engines. This meant when you searched for the brand on Google or other search engines, this article was one of the first things to pop up.
Our Approach
Our team had regular meetings and discussions on tasks completed, achievements, recommendations and status of brand name search rankings, which resulted in the negative article deranking and eventually losing its top spot on Google search, in particular.
Results
Frequently Asked Questions
That said, it is worth mentioning that reverse SEO is not the same as negative SEO. Derank SEO involves burying pages with negative reviews and content, then optimizing positive web pages to bring them up. On the other hand, negative SEO involves using malicious techniques to lower your competitors' search rankings.
Basically, derank SEO, is a common reputation management technique, while negative SEO can be considered as a wrong practice.
Nowadays, consumers rely heavily on the Internet to learn more about a business, so if they see a negative page on your company, they may decide against engaging with your brand. As such, reverse SEO services allow you to repair your tarnished brand reputation due to negative content or reviews.
Any company that runs into this scenario should think of implementing reverse SEO since it will help repair their brand reputation. The longer they keep the negative search results high up in the ranks, the more severe the consequences will be since it might be harder to get rid of the pages and regain consumer trust.
- Identify the keywords harming your brand reputation and causing negative search results.
- Optimize neutral and positive web pages by targeting the negative keywords so they rank higher than the harmful pages.
- Optimize pages and build high-quality backlinks in your website and other online assets.
- Create long and valuable content on your website for top-performing keywords.
- Publish your positive press releases to clear out the negative ones.
Call us today!
Call Clixpert on: 1300 254 973 or send us an email to info@clixpert.com.au
Note: We offer virtual consultations as well, so please contact us to schedule a meeting via Zoom or Google Meet at your convenience.
