Concepts + Ideas For Your Marketing Campaigns

From Concept to Fruition

"What drives marketing is not the channel,
it’s the essence of the message: its value proposition."

If communication is to be persuasive, it must cut through clutter and noise. Less is more. And brevity is clarity.

A single message is more effective than a complex one. Striking imagery and commanding words gain attention, also the response and sale that goes with it.

If cut-through creative communication is what you’re after, then Clixpert is an agency that can help.

Our process is simple, the way we are

We understand your Vision by listening to you describe it.

Once we understand your Vision, we look at the objectives you’ve set to achieve it. Then, the part we can play in the process, if at all, any.

What’s the Big Idea?

The Creative Concept is the Big Idea in Communications.

For an SME business to be a brand, it must understand its audiences’ interests, then capture them in a way that is creatively stimulating.

"Concepts" help brands to solve a problem, promote an idea, create awareness, successfully launch products, drive traffic and conversion through call-to-action, or even re-market (emphasise) your key message to your targeted audience.

A good Concept takes multiple messages and unifies them

It uses words that command attention and striking imagery.

A good Creative Campaign is memorable because of the ‘key chord’ it touches in its audience’s Mind.

So how did the NSW Policy solve a problem, where drivers were increasingly texting, causing accidents, in the lead up to Christmas 2017.? The “Solution’ is below, a creative concept with key headline:

Stop it or Cop it

Credit: Stop it or Cop it is a NSW Government initiative done by the ad agency, Banjo Australia

An example of a conceptually good creative campaign, the line takes multiple offences like speeding, texting, alcohol and drugs and covers them under a single, conceptual umbrella or theme.

It makes it clear that ‘penalties, not privileges apply’ if the rules are broken.

Problem: Sales were down. Customers buying power declined due to sluggish economy and new players (Costco & IGA)

Solution below

The way is down, not up

Credit: The Coles Down Down Down campaign shows how simplicity can be used to change perceptions of price

When it refers to grocery prices, at least.

A big hit with shoppers, this ad works because it it takes the action and puts the shopper right in the middle of it.

Coles used Creativity cleverly to highlight its lower prices but without making its customers feel cheap patronising them.

Speed demon?

Credit: This power ad was created by The Works Australia

If you raced against him, you might well believe so.

Concept Solution: When Optus launched its 4G product, it knew that customers wanted speed. So it used an endorsement from Usain Bolt to elegantly deliver it to them.

All we need to develop concepts that work for you is a clear Creative brief that details:

  • Your business vision
  • Your business objective
  • The key problem that stands in the way of your attaining your objective- the way you see it
  • We’ll do the rest

What’s involved in our process?

  1. Development of strategy & brief
  2. Planning and creation of ideas/concepts
  3. Developing the marketing and media mix to audience (integrated marketing)
  4. Targeting customer whose needs we can address (value proposition)
  5. Measuring goals and how we’re achieving them

How we bring your concept to life?

Through a mix of measures that are online and offline:

Online

  • Search marketing campaigns (SEM, SEO, Mobile)
  • Social media marketing
  • YouTube advertising
  • Banners for website/ social media/ SEM/ Display Ads
  • Email marketing campaigns
  • Website landing page
  • Logo, Online Brochures
  • Sales & marketing collateral
  • Email signature

Offline

  • TV
  • Radio
  • Magazine
  • Newspaper
  • Road signs
  • Vehicle banners
  • Shop front etc

How we get the job done?

Through a vibrant team we’ve put together, they are:

  • Planners/ Creative directors
  • Creative writers
  • Creative designers
  • Concept thinkers

Why Clixpert

  • Our 10+ years award-winning experience is your ad-vantage
  • Our successful proven track record in concepts+ideas
  • We’re affordable, passionate, and work towards your goals & budget
  • We’re experienced, gained from top Australian companies like NewsCorp, Columbus Media and Glaxo Smith-Kline

Some of our Concept work, estimated costs and results achieved

Client: AAA City Removalist

  • Logo creative concept
  • Home page banner concept & headlines
  • Social media concept - design & headlines

Results: Business growth by 30%. Branding increased by 75%

Client: Platinum Lawyers

  • Social media concepts targeting Domestic Violence (Family Law) and Drink Driving offense (Criminal Law)
  • SEM Banners creative concept using imagery & text to solve customers issues with Family Law & Criminal Law

Results: Increased Acquisition from 500 clients to 20,000 clients over 8 years

Client: Blind Inspiration

  • Blind Inspiration Home page creative concept using imagery, headlines and key messaging

Results: Increased Lead conversion by 51%

Time Requirements

Developing a creative concept can take anywhere from a few days to two months depending on the campaign size,number of channels selected and time needed for thinking & planning.

If you have a business problem you’d like us to have a crack at, call us today on 1300 254 973 or email us at info@clixpert.com.au

Free Consultation
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