What is Google Adwords Cost Per Click (CPC)

Google Adwords Cost Per Click (CPC) has been one of the most successful forms of online advertising since 2002 introduced by Google. It’s one of the most effective & quickest ways to increase sales, enquiries, promote your brand and grow your business.

Google Adwords CPC is an advertising program to mainly assist businesses in marketing their products or services in Google's Search Engine, and its affiliate sites, through text ad placement that appears when consumers search for keyword phrases relating to your offering. The ads appear as sponsored links at the top or right hand side. Its based on a “pay per click” program, which means you only pay for clicks/traffic to your website based on a budget allocation (see our packages for more details)

The ads are displayed in a short text containing a title line, two short description lines and a URL link to a website or a specific landing page on the website. The ad will appear on Google's search results page for the keywords you decide you want to appear in. The ads appear at the top and to the right of the organic search engine results. The ads can be set to appear in geographic locations as per your needs. Your budget spend can also influence the ad position on the page your ad will appear. This means the more you pay for a phrase, the higher your ad appears on Google search results. Research shows that 87% of web users do not scan past page 1 of search engine results. In addition, the higher your website appears on a search engine result page, the more visitors to your website.

To find out more about Google AdWords please call our friendly staff on 1300CLIXPERT / 1300 254 973